Why I’m Saying Goodbye to Niching Down – And Embracing Being My Own Brand
You are the niche! My revelation plus a special announcement!
This morning when I stumbled across a YouTube video, I felt a huge wave of relief. The video was about something I’d been wrestling with for a long time: the pressure to "niche down." For so long, the standard advice in business and personal branding has been to pick one topic, one area of expertise, and make that your entire focus.
As a result, I found myself building multiple websites and creating different Instagram accounts, each centered on a specific topic. But none of these projects felt complete because they weren’t capturing the full picture of what I wanted to share. They just felt… limiting.
I was seriously considering narrowing my focus to just love manifestation and the Law of Assumption, specifically around helping people manifest their ideal partners. After all, I have tons of products and success stories around helping people manifest love and reconnect with their specific person. But I kept feeling like I was boxing myself into this one area and losing touch with other parts of my journey and expertise that I also want to share.
Watching that video was like a lightbulb going off. The creator was talking about the idea of being your own personal brand—just showing up as yourself and sharing what you genuinely want to share. Suddenly, I realized that I didn’t have to limit myself to one topic. I could create content that’s just me. I could build a brand that doesn’t feel restricted, a brand where I could talk about everything I’m passionate about, from manifestation and the Law of Assumption to money mindset, personal stories, and more.
This approach feels so freeing!
Now, I’m excited to start blogging and posting about everything going on in my life—sharing the things I’m learning, the personal growth I’m experiencing, and even my own manifestation stories. This feels so natural, like an ongoing diary that brings you along on my journey. I plan to share everything from tips and tricks on manifestation to the latest ways I’m applying the Law of Assumption in my own life.
And on that note, I’m thrilled to announce the launch of my brand-new book on wealth consciousness, Infinite Riches: Transforming Your Wealth Consciousness for Creating Unlimited Cash Months & Manifesting Everything You Want.
This book is a deep dive into the wealth mindset, teaching you to tap into your innate ability to manifest money with intention and ease. I’ll share real examples of how I’ve personally manifested money seemingly out of nowhere and how you can do the same.
Imagine being able to manifest the exact amount of money you need for that unexpected bill or that dream purchase. In this book, I go over practical techniques to help you manifest any amount, anytime, using tools you already have within you—like imagination and emotion. Wealth is your birthright, and with the insights in this book, you’ll learn how to expand your wealth consciousness and truly start living in abundance.
I’m excited to continue sharing my journey with you, and I hope you’ll be inspired to pursue your own dreams, too. Whether it’s the money you desire, the love you want to attract, or the dream life you’re ready to manifest, I’m here to show you that it’s all possible.
Thank you for being here, and I can’t wait to connect with you on this journey!
xo Nina
